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How it works

After some research, we discovered some shocking statistics on child poverty. Over 65 million children go to school hungry across developing countries.  To solve this problem we will need 3.2 billion dollars. This amount is needed to cater to the needs of these children yearly. Many children around the world go to bed without food in their tummy and we have set a goal to reduce the hunger in the region that is most effected in parts of India and Africa. According to The State of Food Security and Nutrition in the World, 2019, “37.9% of the children aged under five in India are stunted (too short for their age), while 20.8% suffer from wasting, meaning their weight is too low for their height. Malnourished (means lack of proper nutrition, caused by not having enough to eat, not eating enough of the right things) children have a higher risk of death from common childhood illnesses such as pneumonia, and malaria.” Malnourishment is responsible for half of deaths amongst children under the age of five years. These and other statistics made us realize the urgency of the situation at hand.


Purchase a watch that makes a difference

To help address this problem, we tried partnering up with other charities but were unsuccessful due to being a start-up company and not being a big player in the market. Therefore, we have decided to take this issue into our own hand. Now we have started in our own backyard to solve the problem of hunger in New Zealand. We are a purpose driven brand that have created our own term of ‘’FEED TEN’’ which mean’s every time a product is purchased from us, you will help us feed 10 meals to someone in need. We have had 7 sales in the last two year’s which in total contributed $70 dollars towards a lower decile school breakfast club and we have also contributed to this cause from our own charity account to make a change in the community. In total $500 was donated to the lower decile school of which $70 dollars comprised of the money from the watch sales and $430 from our own charity bank account. Here is the letter from the principle. It states how many meals or breakfasts we as one were able to feed children with the $500. With your help, we can make massive difference to children and save their lives not just in New Zealand but around the world as well.  


Here is a email sent to us from a principal at a wellington primary school. 

Kia ora Mitesh, 

Firstly apologies again that this has taken so long to get to you. 

We are truly indebted to you for your inspirational generosity and I’m embarrassed to have taken so long to get this to you. 

I have a thank you letter and card from the children that they would like to send you. Can you please send through your physical address?

Your donation supplemented our breakfast programme for 8 weeks, we average 52 students for breakfast each morning.  

So this comes to a total of at least 2080 breakfasts that your generosity contributed to. 

We were able to purchase, bread, spreads, fruit for cereal, milo and a variety of cereals to supplement the Weetbix provided by Sanitarium. 

Again, on behalf of our students and school community - Thank you!

If you are ever near Porirua East, please feel free to pop in and see us. 

If there is anything else we could do to support you and your endeavor, please let us know 

Many thanks,