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Our Story


How Luxiani Came Into Existence

Luxiani was born out of the dreams and aspirations of two brothers: Mitesh and Sanjay. Indians by birth, these two young men left for New Zealand in the year 2000. Neither of them knew what their lives would be like, all they knew at that time was that they wanted to make an impact on their lives, and on the lives of others. 

Luxiani Founders

The years that followed were quite uneventful, mostly filled with the need to find both their path and their feet as they worked and schooled, not only to survive, but help their striving parents too.

Fast-forward to several years later, Mitesh had finished his Bachelor of Commerce while Sanjay had dropped out of the University in his second year in the belief and hope that he would be able to make an impact some other way. Being in and out of a number of jobs to support their struggling parents, Mitesh and Sanjay knew that if anything was missing in their lives, it was fulfillment.

The duo decided to take a step back and observe the lives of successful and seemingly fulfilled people around them. What were they doing differently? What made them so fulfilled? Hundreds of unanswered questions motivated and inspired them to start digging deeper. They began reading books and watching many videos. From their research, they noticed that what many successful people had in common was that they had found a way to give back to their community. As a result of that we believe that Entrepreneurship is much than making a profit for yourself. Mitesh and Sanjay knew they had to find a way to ensure that they did this too.

One seemingly normal day, after a hard and fruitless day’s work, it dawned on the duo that perhaps it was time for them to start up something of their own. All it took for them to make that decision and follow it through were two questions “What if we finally decided to become the entrepreneurs we have always wanted to be?” “What if we succeeded?”

Travelling to India in 2016 is beginning of giving back to child hunger 

Travelling around India and many developing countries can be an eye-opener. I remember during our trip to India in 2016 and seeing a young boy with long matted hair and torn dusty clothes on the streets. He had no shoes on his feet and a runny nose. He approached me begging for food saying he hadn’t had anything to eat in days. Observing how malnourished he looked, I knew he wasn’t lying.

Out of sympathy, I decided to buy him something to eat instead of giving him money. It wasn’t too long before I noticed that about 15 other children that looked just as malnourished as he did, had appeared out of nowhere. Needless to say, I had to look for a way to provide a meal for all of them as I couldn’t leave any of them hungry.

Years have passed but that picture and memory never leaves my mind’s eye. For those who feel child poverty doesn’t exist, I would like to tell them that it really does. I keep wondering to myself, what would happen to these vulnerable and hungry children if no one intervenes.

After experiencing and witnessing child poverty, it saddens me to think about how big a challenge it is and the thought that if no-one steps in soon, millions of children would lose their lives in no time.

What We Stand For 

Mission:  As caring founders, our mission is to make a difference to every person that comes into touch with the Luxiani brand. This can be through our products or content.  Our overall goal is to reduce world hunger.

Vision:  Luxiani challenge is to feed 50 million meals by 2030, which will assist in reducing world hunger.  

After we have achieved this, we will focus on other issues that are impacting child poverty such as giving access to clean water. If you like to learn more about this project, click here.  

Below is the image of Sanjay in state of Gujarat, 2020 with Orphanage children. 

Sanjay in Orphanage

Start of a journey to Feed Ten 

We are a purpose driven brand that have created our own term of ‘’FEED TEN’’ which mean’s every time a product is purchased from us, you will help us feed 10 meals to someone in need. If you like to learn more about how our concept works and impact we are making with child hunger, click here.

Why start a watch brand?

Our goal was to great a watch brand that provided quality watches for every individual but also to remind people that time matters and we should keep track of time always, it’s a reminder that we all have limited time and we should all use time wisely. Time is a symbol for us and If you would like to read more about why time matters, click here.

Express yourself with a Luxiani watch

What does it mean for a timepiece to be immaculate? Could it be a mixture of elegance, style, durability, and dependability? Or is it a blend of all of these, and so much more?

At Luxiani, we understand that an immaculate timepiece is a blend of all of the above, and does more than simply tell the time of day, or day of the week; it tells a story.

Here’s ours.  

Today ...

Luxiani represents so much more than a regular brand; it’s a story—our success story. 

Thus, every purchase of a Luxiani watch is about more than just expressing yourself, it is an opportunity to become a part of a beautiful story.

The Luxiani team has provided the immaculate timepiece—just for you. Enjoy it for a lifetime. The timepiece is a reminder that you have made a difference in people lives.    

You can join the giving fam by subscribing to our mailing list to see how you can make a difference or read about how other are making a difference. You can simply do this by scrolling down below and signing up to our newsletter, come join us and make an impact together.